A comprehensive guide to starting a thriving online furniture store
The US furniture business is worth over $300 billion as of 2018, and you can get yourself a piece of this pie. Many people are not turning to online shops for their furniture needs. If you want to start selling furniture, here is a guide to set you off on the right footing.
You may be tempted to select a free site builder, but to stand out online and have a better image paid plans are the way to go. Not only are they more professional, but also offer you more features to start and grow your online business, like abandoned cart recovery, multichannel selling, unlimited products, and others. Below are the monthly charges billed annually by Wix e-commerce, Shopify and BigCommerce:
Shopify Basic: $29.99
BigCommerce standard: $29.95
Wix E-commerce: $20
These plans offer you everything you need to get your online furniture store off the ground. As your business grows, you can upgrade to the top tier plans offered by respective platforms for more functionality.
Here, you get to show off your furniture to your potential customers. Use compelling product descriptions; color, weight, wood quality, design, and other important furniture characteristics that your customers would want to know.
Have a professional photographer take high-quality images of your furniture with a steady camera. Grainy, dark images will significantly undermine your sales and ruin all the efforts you’ve put in. Multiple, bright images taken from all angles will do the trick.
Categorize your furniture to add some degree of organization and a search criterion for your customers. All e-commerce platforms have categories in place to ease categorization, and allow you to place your furniture in different categories at once, like ‘best selling’ ‘furniture,’ and ‘bedroom furniture.’ For more tips to sell your furnitures online, click here.
With all these essential functions sorted out, you can test and launch your store. Be sure that all the tools and features work, then launch and promote your store.
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